Design Process in the Automotive Industry 2/3

 Hello everyone,

Today is my last day at the Strategic Branding department at Lynk & Co. On Monday, I will move on to new adventures with the Color, Material & Fabrics gang across the office.

These last couple of weeks has been fun, hectic, confusing, and challenging at the same time. If you don’t know, Lynk & Co is primarily focused on China and the Chinese market. It is so much fun learning about a new customer segment that I’ve currently been unfamiliar with.

However, there are some small problems trying to trend forecast in China as a European. Does China use any of Google’s services to find up-and-coming trends? No. Can I get fashion or interior inspiration by using Pinterest? Haha, think again. Is any of the articles or websites I do eventually find written or could be translated into a language I understand? You probably know where this is going…

After several days painstakingly trying to use Google Translate to look for trends and inspiration for future design strategies, a true hero emerges. Ruiqi Pan (Rachel) asks, out of the blue, if I need any help navigating through this new landscape, and my work becomes a thousand times more manageable! We start to discuss my findings (turns out, my translations are very wrong) and she gives me a lot of new relevant information that I have used in my work since.

So a BIG thanks and shout out to you Rachel for helping me through this, you have no idea how much you’ve contributed!

So I guess this week's lesson for you kids is that if you don’t know Chinese, Google doesn’t either, and you’re much better off asking someone who actually know the freaking language, culture, and trends.

See you in a couple of weeks!

Karl Sedeborn Holst

Blogpost 2/3

Hi everyone!

Time flies. Each passing day at the internship I find myself learning and growing. One of the key takeaways from this internship so far is the importance of adaptability. In this continuously changing industry, being able to adapt quickly and effectively seems essential. Whether it's responding to shifting consumer preferences or navigating within the team, flexibility is crucial. As I reflect on my own learnings within the company, I'm grateful for valuable lessons I've learned in relation to fashion management being a part of the team meetings- I feel more and more confident as a part of the team and the whole company.

Malucette Adventure 2/3

 Hello !

I hope everyone is doing well !

The last two weeks have been very busy for MALUCETTE Start-Up and for me.

First of all, during the week of 8 to 14 April, I only prepared packages (and yes, you have to get them to the customers you can deliver to as quickly as possible!), which means nothing has changed on the CSR side! On Friday the 12th, MALUCETTE moved to new premises, which meant moving all the stock of menstrual underwear, swimwear, shelves and so on! The weekend did us good ;)

In the second week, we made the new space our own and I love it so much! It's a hub for startups from all over the world (fashion, 3D printed jewellery, photography, gaming, NFT etc), very artistic and great for meeting new people and artists (I love Paris haha).

As for work, I've finally moved into customer service! I have been calling customers who have made appointments on CALENDLY (a website for making appointments by phone) to get information about their orders. They're very understanding when I explain the status of their order and the company's internal situation. Some are a little less understanding, whether it's through calls, emails or comments under Instagram publications and even in messages. On the phone, customers are immediately calmer and more relaxed because they know there's a human presence. But as I said, whether it's through social networks or email, customers are more aggressive. Luckily we also get some really nice emails and messages :) .

On the CSR side, I have an appointment on Monday 22nd April with the CSR manager of one of the companies we work with, based in Portugal. I want to make contact with this person to understand their values, bring transparency to the clothing manufacturing process, etc. Get all the information I can about the company MALUCETTE works with, why, how... .

I have another meeting scheduled with another clothing company, this time in Tunisia, for the same reasons. We haven't found a date yet, but it won't be long now. 

Take care of you!

Leelou

Production Internship (2/3)

Hello! :)

Just finished my fourth week at Fjällräven, which has been hectic due to half of the production team being out traveling and visiting suppliers all around Asia, the rest of us who are still in the office are assisting with their daily tasks, which include contact with suppliers, conducting quality testing and product analysis, evaluating samples, updating production schedules and systems etc.

I'm starting to feel much more confident in how I handle different scenarios and have gained a lot more responsibility. It has been challenging because new problems arise every day that need to be solved. However, it's extremely rewarding when I resolve them and feel self-reliant, no longer needing assistance from my supervisor or team members all the time. It feels great to finally begin to understand how such a large international company can function so effectively with all its different aspects, and there's still more to come. Everyday I'm learning something new, which makes the whole experience so great.

Hope you all doing well, and good luck on your internships!

Exploring CLO 3D for Enhanced Digital Product Development (1/3)

 

Hi everyone,
I hope you're all doing well. This marks my fourth week in the field study program, and it's been quite a journey so far. Together with my colleague, we've been delving into the practical applications of CLO 3D, aiming to uncover its potential while creating educational materials for the University of Borås' Digital Business Lab to showcase its capabilities.
In these initial weeks, our focus has been on getting to know CLO 3D through self-directed learning. While this approach has been fulfilling, it hasn't been without its challenges. Mastering the technical intricacies requires not only skill but also constant motivation and effective self-planning. Having my colleague studying alongside me has been incredibly helpful. Our collaborative efforts have not only kept us motivated but have also enabled structured planning sessions to tackle hurdles encountered along the way. Looking back, teamwork has been really important. We've discussed challenges openly and worked through them together. Through these open discussions and shared problem-solving, we've navigated through the complexities of the software, gradually uncovering its functionalities. Each challenge has presented a learning opportunity, prompting us to explore diverse learning materials and adopt varied approaches to fully understand CLO 3D. It'll be great to show everyone how useful CLO 3D can be.

Until next time, keep exploring!
 
Best regards,
Thilini

Logistics Intern 1/3

Hi everyone! 

I'm currently starting off my fourth week as an intern at a Swedish outdoor brand where I'm a part of the logistics and warehouse management team. 

So far, my weeks has consisted of getting insights into all the different logistical operations happening on a regular basis and I have also got the opportunity to look into the arrival of the AW24 collection and plan how every item should be stored. Working with the new collection has really made me realize the complexity of warehouse management since the number of items arriving are huge and the storage spaces limited, making it very important to consider all the opportunities and find the most efficient one. This also includes considering which products are forecasted to be the most popular ones so they can be assigned the most convenient storage locations, connecting multiple departements together where everyone have valuable insights to contribute with. 

Therefore, I believe that the recipe to success when launching a new collection truly is teamwork, teamwork and teamwork. Luckily, from my experience so far that is something we are really good at in my company, so I'm confident the AW24 collection will thrive in all ways possible. 😊

Marketing Intern (1/3)

Hi everyone! 

I'm thrilled to share an update on my first weeks as an marketing intern at State of Elevenate in Stockholm, an outdoor company from Åre. It's been quite the journey already!

Being part of a company that creates outdoor clothing has been incredibly exciting. Each day brings new opportunities to delve into creativity and marketing. I’m going to be working on three projects during my time here, and I've just wrapped up my first: creating a marketing plan for their new fabric for SS24. From creating content for various platforms to analyzing marketing trends and helping organize for photo shoots, it's been an enriching experience. What's truly inspiring is the company's emphasis on fostering a community with their customers all around the world. 

These first weeks have been full of growth and excitement, and I'm grateful for the opportunity to learn and contribute with my own creativity. After only a few days, I was already convinced that this is a company I want to work for after the internship. 

I'm currently on my second project and I can't wait to share more about it with you soon! 

Design process in the automotive industry 1/3

 Hello everyone,

I hope you all have a great spring, which has finally revealed itself here in Gothenburg!

I am located at Lynk & Co Design, where I will be working in a two-part setup for the internship. It might sound strange at first for me to do an internship in the automotive industry, the name of my program is called “Fashion Management and Marketing” after all. However, There are a lot of similarities between the two industries that I probably will delve deeper into in later entries. In this entry however, I will try to explain as much as I can (big corporations = even bigger DNA’s) of what my first days has been like.

As I’ve mentioned, the internship will be divided in two parts, the first five weeks will be located within the strategic branding department, and then I will be working with the CMF (color, material, and trims) design department. 

The first two weeks has been intense, many new faces and names combined with new workplace lingo and trying to understand how the automotive industry operates are just some reasons why lately, my average bedtime has been around 8.30. 

Right now, I’m responsible for a project trying to find tools to better thematically analyze the works and designs of different departments to use in branding purposes later on. The work gives me great insight in how the design process is carried out in the automotive industry. Already I have found much likeness to how many fashion brands work with the design process of collections.

One of the biggest challenges so far has been to understand the type of market, and moreover stakeholders, that this company targets. The company primary target is the Chinese market, which I’m not familiar with. Thus, there has been a challenge to quickly learn how the company’s primary markets differs from what I am accustomed to.

Despite this challenge, the work has been motivating, fun and interesting, and I’m looking forward to the remainder of my stay here.

Have a great day, I'm excited to read what you all are up to!

Karl Sedeborn Holst

Reflections of Creativity and Fashion Management 1/3

 

First weeks on my internship with the Management Department of a well-known fashion brand located in Stockholm, I am filled with excitement. For me, the fashion industry has always been a playground for creativity, but what truly fascinates me is how this creativity is managed behind the scenes and how everything is linked together. In just a few days, I've already witnessed the planning and strategic decision-making processes that go into every step. One of the most valuable lessons I've learned so far is the importance of collaboration. As the business environment changes fast within fashion management, teamwork seems to be a key for success. Each team member brings their unique perspective and expertise to the group. As I continue my internship, I'm excited to explore and share how I can contribute my own creativity and experiences to this dynamic group and environment.

Exploring Fashion Ads 1/3

 Hello Everyone,

I am excited to share a glimpse into my ongoing research project focusing on fashion advertisement photography. 📸✨

What's Happening?

Ever stopped to wonder about the intricate details that make fashion ads captivating? That's precisely what we're delving into! Our team is conducting a comprehensive analysis to understand how specific design elements within fashion advertisements influence viewer perception and emotional response.

Our journey involves utilizing state-of-the-art technology such as eye-tracking devices and GSR sensors. Through these tools, we intend to study participant reactions to a variety of fashion ads.

Interested in being a part of this research? We're currently seeking enthusiastic participants to take part in our experiment both onsite and online. If you're curious to experience the latest in research technology and contribute to cutting-edge insights, we'd love to have you on board! Leave a comment behind or email me (varissara.nattakrannuwat@gmail.com), and we would contact back for the date of the experiment! 

Have a nice Spring guys!